The Unbreakable Phone, Well, Broke

Remember the Sonim?  The mobile phone brand marketed as "unbreakable"?  Well, let’s say we should take that with a grain of salt.

BBC reporter Dan Simmons, while filming a segment for his technology show Click, was dared by Sonim’s CEO Bob Plaschke that if he managed to break the Sonim handset, he gets a free phone.  Of course, with its record claims of being able to withstand 10-storey falls, being submerged up to 20 feet underwater for up to 30 minutes, and even being used as a hammer to drive a nail, Simmons would have to pull off something unusual to be able to find the phone’s weakness.

And he did, but nothing out of the ordinary.

Simmons simply hit the Sonim handset hard against the aquarium’s sharp corner several times and the screen was broken.  Good thing Plaschke laughed about the boo-boo and commended the reporter for actually breaking the phone.  Click the video over at the BBC website and see for yourself.

"I think we might stick to rugged rather than unbreakable now," Plaschke commented on Engadget’s take on the story.

But we guess it is back to the drawing board for the folks at Sonim.

Image source:  BBC

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