HTC is supposed to announce something big tomorrow, but the details about it is already out in the open. The Taiwanese company has confirmed that it will be establishing a strategic partnership with Beats Electronics, which is best known for its Beats by Dr. Dre line of headphones.
The rest of details regarding this partnership, including how much at stake did HTC acquire, will be revealed on tomorrow’s official announcement. Rumors circulate that HTC has most likely acquired a 51% share of Beats Electronics. Meanwhile, the actual size of investment varies from source to source, ranging between $300 million and $500 million.
HTC is expected to utilize this investment to integrate Beats technology, including the “Beats” branding, into their phones. The first batch of Beats smartphones are expected to go on retail sometime this fall.
Source: TechCrunch
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