Disney Appmates Turn iPad into Play Mat

Disney Mobile introduces a new way to play with your iPad. The Appmate peripherals, which are create in collaboration with Spin Master, works with the iPad to create a novel playing experience, enabling players to use the tablet as an interactive play mat.

The Appmates are miniature figures, such as the characters from Cars 2, which are fitted with special sensors at the bottom. These patent-pending sensors identify each particular figure to the iPad, so the tablet can figure out the difference between Lightning McQueen and Tow Mater. These figures are used to interact with its corresponding iPad app, like tokens in a board game, wherein players can engage in races with other characters, complete missions to earn virtual cash, or drive around the scenic Radiator Springs.

The Disney Appmates toys are available beginning October 1 at national retailers, Apple Store, and Disney Store. A two-vehicle pack has a suggested retail price of $19.99. There are four characters to choose from during the launch: McQueen, Mater, Finn McMissile, and Holley Shiftwell. Two additional characters, namely Francesco Bernoulli and Shu Todoroki, will be launched in November.

Source: Business Wire, via TechCrunch

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