Sakar International Acquires Polaroid Brand for Own Camera Products

Polaroid has been hanging on for dear life as it brokered licensing agreements and introduction of celebrity-branded devices. This latest deal, however, may provide much-needed support for the once-popular brand.

Sakar International, owner of Vivitar line of cameras among others, has acquired the rights to develop a line of digital still cameras and digital video products slapped with the Polaroid brand. These devices are geared to become available in North America and some parts of Latin America.

“The Polaroid brand is among the most recognizable in the world, and this agreement gives us an opportunity to leverage that brand recognition to develop digital cameras and digital high-definition camcorders with unique feature sets,” said Jeff Saka, President of Sakar. “This marks a significant expansion for Sakar and demonstrates our ability to offer a broad range of digital cameras from kids’ licenses to professional models.”

Source: Engadget

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