Google has announced its latest acquisition, which is bound to become a huge hit among mobile music streaming fans. The search giant has scooped up Songza, known for its curated playlists tailor-made according to the time of day, the listener’s mood, and the situation they are in. For instance, a visit to Songza’s web page displays an array of mood-setting playlists you can play on a Tuesday evening.
Financial details of the deal were not available.
“We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do,” Songza wrote in its official blog. “No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.”
The six-year-old company has been facing tough competition against the leaders in music streaming services including iTunes Radio, Pandora, and Spotify. Songza, however, is not shy about its future with Google. In its blog post, the company claims that one of the songs blasting through Songza’s office today is “Walking On Sunshine” by Katrina and the Waves. It seems to be playing the Happy While Working playlist.
Source: ABC News