BBC 3D TV Programming On Hold Indefinitely

BBC 3D TV Programming On Hold Indefinitely
July 08 08:28 2013 Print This Article

The British Broadcasting Corporation (BBC) has announced it has suspended its 3D TV programming indefinitely, citing “lack of public appetite” for the technology.

BBC’s head of 3D Kim Shillinglaw said the station’s 3D TV programming did not go well with the audience who find it “quite hassly.”

The station initiated its 3D trial in 2011, when it beamed a number of programs and special events in 3D such as the London Olympic Games, last year’s Wimbledon finals, and ballroom-dancing reality series Strictly Come Dancing. The project will end this November with a Doctor Who anniversary special.

Ratings sheets show that while 1.5 million households in the UK own a 3D-enabled television set, only half of them watched last year’s Summer Olympics opening ceremony in 3D. The figures are even more disappointing with BBC’s other 3D programs like the Queen’s Christmas Message last year and the children’s drama Mr. Stink. During the Christmas period, only 5% of potential viewers turned in.

In an interview with the Radio Times, Shillinglaw said that TV viewers have a different behavior compared to those watching 3D movies.

“I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing. I think that’s one of the reasons that take up of 3D TV has been disappointing.”

She will go back to her former job at the BBC, as head of science and natural history, by the time the project ends. Shillinglaw added that BBC is taking a “wait-and-see” stance.

Apart from BBC, ESPN has also announced a month ago it was to end its 3D channel in the United States due to lack of public interest, with only around 120,000 people watching 3D channels.

Source: BBC

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