Sony Alpha 7 and Alpha 7R mirrorless cameras unveiled

Sony Alpha 7 and Alpha 7R mirrorless cameras unveiled
October 16 23:28 2013 Print This Article

Sony Alpha 7

A few hours after getting leaked to the blogosphere, Sony has officially announced its latest pair of digital cameras, tagged as the first full-frame mirrorless cameras in the world.

The Sony Alpha 7 (pictured above) and Alpha 7R, which to advanced photographers, come with Sony’s latest BIONZ X processor, fast auto-focus capabilities, full HD 60p video recording function, Wi-Fi and NFC connectivity options, and an XGA OLED viewfinder. Both cameras are made of magnesium alloy, enabling them to withstand tough weather conditions, as well as dust and moisture.

“With these new α7 camera systems, Sony has completely redefined the look and feel of a professional-grade digital camera,” Mike Kahn, Sony Electronic’s director of the interchangeable lens camera business, said in a press statement. “The α7 and α7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave.”

Sony Alpha 7

The Sony Alpha 7R sports a 36.4-megapixel 35mm Exmore CMOS sensor, the highest resolution sensor in Sony’s Alpha lineup, no optical low-pass filter that aims to reduce image noise while keeping your photos clear.

On the other hand, the Alpha 7 comes with a 24.3-megapixel full-frame Exmore CMOS sensor and a Fast Hybrid auto-focus system that combines phase- and contrast-detect methods that zeroes in on the subject fast. This model can shoot up to five frames per second continuously, all with non-stop auto-focus tracking. Users can be able to capture moving objects without worrying about blurred lines.

These beautiful cameras do not come cheap, however. The Sony Alpha 7R will cost you $2,300 just for the body alone, while the Alpha 7 will be available with a 28-70mm f3.5-5.6 full frame lens for around $2,000 or just settle for the body at $1,700. Both models will go on retail in December, but pre-orders are already accepted.

Source: Mashable

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