Survey: Why Wouldn't You Want Google Glass?


While some people can't wait to get their hands on Google Glass (myself included), many have no interest in acquiring Google's not-yet-released wearable technology device.

The potential for distraction and cost were the two most-cited reasons against Google Glass in a recent survey conducted by Northwestern's Medill School of Journalism. Interestingly, the study found that awareness of Google Glass was high: Of the 1,210 mobile device owners between the ages 49 to 59 included, more than half said they had heard of Google Glass. Awareness and interest in using the device was slightly higher among men, the study noted.

About two-thirds of those surveyed said they would or might be willing to use Google Glass in special cases, like while traveling. When asked why they wouldn't wear Glass, two in three said distraction, and one in three named price. (Google Glass has charged early developers $1,500 per pair, but hasn't yet said what it will cost when it becomes available to the public.) About a quarter who said they wouldn't use the device said personal privacy was a concern. Others, particularly men, were anxious about looking silly or dorky.

Its price of $1,500 proved too steep for most, and about a third of respondents said they wouldn't pay a cent for Google Glass. Two in five participants said they'd pay up to $100, and about one in five up to $200, though the device is likely to cost much more than that.

Another survey of smartphone owners released by Bite Interactive in May was less optimistic. The survey found that only one in 10 Americans would wear Google Glass regularly, saying the device had an "awkward aesthetic" or "seemed irritating."

Image by Mashable, Meghan Uno; chart via Medill

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