Amazon Launches Kindle MatchBook With 70,000 Discounted Titles


Amazon's MatchBook program, which lets you buy a Kindle edition of any print book purchased on the site for a hugely discounted price, officially launched on Tuesday. The program was first announced on Sept. 3.

The move gives customers an incentive to buy digital copies of their favorite physical books.

The program now offers more than 70,000 books, which is a significant increase from the 10,000 books it had in September. Amazon asked authors and publishers to enroll their work to open up additional revenue for both the platform and writers.

Kindle versions of purchased physical books range in price from free to $2.99. This includes books bought back in 1995 when Amazon first opened its online bookstore. The company said the concept comes from customers asking for bundled print and digital content.

"If you logged onto your CompuServe account during the Clinton Administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase —18 years later — to be added to your Kindle library at a very low cost," said Russ Grandinetti, vice president of Kindle content, in a statement. "In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish."

The initiative is similar to Amazon's AutoRip service, which gave customers free MP3 versions of any CD they ever purchased on the site.

To find your Kindle MatchBook titles, click here.

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Image: Mashable, Christina Ascani

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